SRTXAUGUST 2023 — PRESENT
Branding, design, advertising.
In my recent role as senior graphic designer design team lead at SRTX I was in charge of maintaining and evolving the brand identities and guidelines of all of SRTX sub-brands, as well as developing graphic treatments for OOH and online campaigns, crafting packaging designs and motion graphics. While SRTX and Sheertex both have very strong brands, I was still able to focus my attention to detail on iconography, type usage, and even got to clean up certain features in the logotypes.
Not shown: I have also worked on the signage system for SRTX’s new HQ in Pointe Claire. This involved revisiting the SRTX brand and creating exterior and interior signage for the entire facility.
Graphic design, motion graphics, illustration: Nik Brovkin
Creative direction: Elisabeth Couture-Doherty
Art direction: Solène Buxo-Marti & Betsy-May Smith
Photography: Monika Kraska & Betsy-May Smith
A larger-than-life painted mural in NYC (BTS video of the making of the actual mural here).New packaging design for Sheertex Studio.New packaging showcased at the pop-up event in NYC.Collateral for NYC pop-up event.H&M Collaboration OOH, NYC.Animated branding for the SRTX Strength Sessions series.UFC Las Vegas promo assets.3D animation and packaging renders.I got to create a new custom repeat pattern based on the original Barbie® one to go on these Sheertex x Barbie® bodysuits.A fun retro-themed treatment for our winter campaign. Inspired by all of the sports. ©MMXXV Over the BreaksRecent Work by Nik BrovkinAll rights reserved