SRTXAUGUST 2023 — PRESENT
Branding, design, advertising.

In my current role as senior graphic designer as SRTX I am in charge of maintaining and evolving the brand guidelines of all of SRTX sub-brands, as well as developing graphic treatments for OOH and online campaigns. While SRTX and Sheertex both have very strong brands, I am still able to focus my attention to detail on iconography, type usage, and even got to clean up certain features in the logotypes.
         Not shown: I’m also working on the signage system for our new HQ in Pointe Claire. This involved revisiting the SRTX brand and creating exterior and interior signage for the entire facility.


A larger-than-life painted mural in NYC (BTS video of the making of the actual mural here).
H&M Collaboration OOH, NYC.
Animated branding for the SRTX Strength Sessions series.
UFC Las Vegas promo assets.
3D animation and packaging renders.
I got to create a new custom repeat pattern based on the original Barbie® one to go on these Sheertex x Barbie® bodysuits.
A fun retro-themed treatment for our winter campaign. Inspired by all of the sports.
©MMXXIV Over the BreaksRecent Work by Nik BrovkinAll rights reserved