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Restaurant Bruce
Brand identity, graphic design, web design.
Bruce Taverne Écossaise is a Scottish tavern on Notre-Dame Ouest in Montreal. It takes its name and its story from the owner's family, and the room is meant to feel like an extension of that: a neighbourhood tavern with real lineage behind it rather than a themed one. The identity had to hold that same balance, personal and rooted on one side, formal and well made on the other.
The logotype is based on the handwriting of the owner’s grandmother. Working from archival family documents, the letterforms were studied and redrawn as a clean, reproducible mark. The goal was to keep the hand and the character of the original writing while aiming at something that reads as hers and still works at any size.
The brief also included the icon, as well as the printed menu design for the restaurant.
Graphic design, illustration: Nik Brovkin
Creative direction: Elisabeth Couture-Doherty
Photography: Genevieve Charbonneau
Visit the Bruce Website
MTL Healing Space
Branding, identity, design, creative direction.
MTL Healing Space is a community for values-aligned healers and practitioners in Montréal whose identity and digital presence needed to feel as considered as the work happening inside it.
What began as a brand exploration and a website mockup has grown into an ongoing creative and technical partnership, now extending into a bespoke membership platform in development.
Creative direction, graphic design, web design, photography: Nik Brovkin
Visit the MTL Healing Space Website
Ciele Athletics
Illustration, design
An iconic Montréal running brand reached out for me to create some illustrations for their survival guide to winter running. I offered to design the entire 30-page zine in order to have full control over layouts, so I can play with making the type follow the image and vice versa. It was produced as a limited run risograph print.
Illustration, design, layout: Nik Brovkin
Words: Sean Hamilton
Translation: Alex Provost
SRTX
Branding, design, advertising, management.
In my recent role as
Not shown: I have also worked on the signage system for SRTX’s new HQ in Pointe Claire. This involved revisiting the SRTX brand and creating exterior and interior signage for the entire facility.
Graphic design, motion graphics, illustration: Nik Brovkin
Creative direction: Elisabeth Couture-Doherty
Art direction: Solène Buxo-Marti & Betsy-May Smith
Photography: Monika Kraska & Betsy-May Smith
Chromatic Reflections
Branding, identity, design.
My friend Pauline Loctin (formerly Miss Cloudy) reached out to create an identity for an art show she was putting on in LA with her collaborator, photographer Yannis Davy Guibinga. I created a look inspired by Pauline’s paper folding that also integrated Yannis’ photography work.
Museum of African Diaspora
Branding, identity, design.
I was honored to be asked by MoAD SF to design various assets for them through the pandemic years. Together we’ve worked on branding for various initiatives by the museum, which involved custom visual identities for each. Drawing from a multitude of inspiration, it was a fun challenge to create serious-but-fun treatments for all of these events.
MTL vs Racism
Branding, identity, design.
While a resident of the NDG neighborhood in Montreal, I became involved with a couple of local festivals, namely the NDG Arts Week, and this one, MTL vs Racism. The organizers gave me carte blanche for the identity of the festival and I created a font inspired by vintage activism and rebellion, with a modern twist on the colour scheme.
Cult MTL
Illustration, design.
Cult MTL is a local mainstay newspaper that I wanted to collaborate with since a university student and when its current staff was still running the now-defunct Mirror. Once they’ve somehoe discovered me, they reached out over the years for the cover art of a number of editions.
PS — It feels good to see my art out and about!
GURU Energy Drink
Branding, identity, design.
This is an oldie but goodie and the project that gave me the most significant amount of exposure as a budding graphic designer in the Montreal creative scene. GURU saw my hand lettering work online and reached out to create a poster for their energy drinks. Later on, I was asked to do illustrations of the drink’s ingredients, and additional lettering for the cans and packaging.
Graphic design, lettering, illustration: Nik Brovkin
Creative direction: Justin Dallegret